Google DoubleClick Rich Media Guide to Rich Media Innovation - Manual (Page 2)

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Dynamic Creative
Relevance! People respond better to more relevant ads.
This poses a creative challenge since what’s relevant to one
person may not be relevant to another. That’s where dynamic
creative comes in. Dynamic creative in DoubleClick Rich Media
can support multiple headlines, offers, calls-to-action, product
images, background images, landing pages, and even
videos. You set the rules according to your expertise.
For everything else, auto optimization puts the best
combination of assets together in real time.
Twitter Amplification
Combine the power and immediacy of Twitter with the
reach of paid advertising. With Twitter in a DoubleClick Rich
Media ad, advertisers can publish selected “tweets” directly
to their display ads. They can enhance Twitter messages by
controlling the look, feel and placement of each message in
the ad. Promote a Twitter handle or a hashtag, or encourage
consumers to “tweet” about a brand’s products or services.
Twitter content in a rich media ad gives online advertising
a new jolt of immediacy and relevance.
Get the technical details at goo.gl/m6mLm