Google Small Business Online Marketing Guide - Manual (Page 7)

6. Group buying. Connect with new customers
through programs that offer multiple buyers
collective purchasing deals. There are many
popular group buying sites available to use.
7. Mobile marketing. Many smartphones and
mobile devices provide web browsing, GPS,
cameras and video capabilities. This means
you can develop creative promotions with text
messages and location-based social networks.
8. Social networking sites. Cultivate new
business through social networking sites where
members share stories and recommend products
and services.
9. Affiliate marketing. Affiliate marketing lets you
get other businesses to drive prospects to your
website. Some affiliates may allow you to set up
a store on their domains, such as comparison
shopping sites.
10. Online videos. Reach new audiences by
posting videos on video-sharing sites.
The best videos tend to be short (less than three
minutes) and have an offer, such as a free copy
of a report or a product discount, to motivate
viewers to take action. MobileDemand is one of
many small businesses with a YouTube channel
to help spread company news and information.
HOT TIP
Promote specific
products in your
ads. People who
research model
numbers online
are usually
closer to making
a purchase.
7
Online Ad Payment Options
The Small Business Online Marketing Guide
FEE STRUCTURE WHEN YOU PAY COST PER LEAD
Cost Per Thousand
Impressions (CPM)
When consumers see your ad, regardless
of whether they click on it. CPM is the
cost per 1,000 views of your ad.
$
Cost Per Click
(CPC)
When someone clicks on your ad. $$
Cost Per Action /
Acquisition (CPA)
When someone takes an action you want, such as
downloading a white paper or buying a product.
$$$