Google Small Business Online Marketing Guide - Manual (Page 3)

Welcome
Every day we hear from business owners who think they need special
skills to reach new customers online. Overwhelmed by the number and
seeming complexity of online marketing options, they sit on the sidelines,
eager to get in the game but confused about where to start.
Sound familiar? If so, this guide is for you.
Whether you’re new to online marketing or just looking to do it better, the
advice in this guide can help you reach your business goals. You’ll learn:
• How many new customers you can find online
• 10 ways to use the Internet to grow your business
• How to measure your results
• How one small business gets 90% of its sales online
• Key terms and what they mean
We’ve also created a daily tip sheet filled with ideas to help you get started
as well as marketing plans for four different types of businesses. Get
started right away by filling out the worksheet to create an action plan.
As with anything else, practice and persistence will lead to online
marketing success. We hope this guide starts you on the path to
becoming an online superstar.
Sincerely,
Brynn Zuccaro
North America Business Marketing
Google
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