Overview, Determination of relevance and ranking, Content creation and structure – Google Search Appliance Deployment Governance and Operational Models User Manual
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Chapter 1 Content Publishing Governance and Best Practices
Overview
The Google Search Appliance provides algorithms “out of the box“ that effectively index and rank
common business documents. Users don't have to create documents catering to the GSA indexing and
ranking algorithms as the GSA is effective in indexing unstructured content.
There is always room for improvement by providing the GSA additional signals that might improve
ranking. These signals include, but are not limited to, appropriate metadata such as title, authorship,
published date, and compelling content in their documents. The more differentiating signals the GSA can
consider in ranking the relevance of content, the better.
Determination of relevance and ranking
The Google Search Appliance leverages multiple factors to rank search results, providing high relevancy
right out of the box. Many algorithms used by the search appliance have been optimized for enterprise
content, helping your users drive more value from your existing corpus of the most widely used business
documents, including word processing, spreadsheet, and presentation content, by finding them more
efficiently.
Additionally, the Google Search Appliance offers intelligent yet intuitive tuning options, including node
biasing, collection biasing, source biasing, date biasing, and metadata biasing. Also, the search appliance
ranking framework enables administrators to use server logs and other enterprise-specific information to
fine tune results rankings programmatically for an unlimited number of URLs. With billions of searches as
a basis for research and thousands of engineers dedicated to search technology, Google constantly
drives for leadership in search quality and innovation.
Although not all Google Webmaster Tools are applicable to enterprise search and the GSA, t
provides some good guidelines that affect how content is ranked by a Google
search algorithm.
Content creation and structure
There are many types of documents that the GSA indexes. Because the GSA supports a wide range of
document types, you should consider various guidelines for best preparing a particular document type for
indexing.
This section provides guidelines for preparing the following document types for indexing:
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Also included are guidelines for