Google Remarketing in AdWords Seven-Minute Setup Guide - Manual (Page 3)

Here’s how to add your remarketing list to a
new campaign:
Select New Campaign
Go to the Campaigns tab of your account
and select “ New campaign .”
Edit Campaign Settings
Fill in a descriptive campaign name (for
example, “ Remarketing ” ) and select your
location and language. In the Networks
section, select “ Let me choose. ” Deselect
the Google search check box to ensure your
ads will only appear on the Google Display
Network. Under Display, select, “ Relevant
pages only on the placements and audiences
I manage. ” Under the Devices section,
choose the default “ All available devices ” for
maximum exposure.
Set Bids and Budget
Scroll to the Bidding section. You can choose
to bid manually or automatically. We suggest
automatic bidding, where Google will
automatically adjust your bids to get the most
clicks possible from your budget. You can set
a max CPC to control the cost of individual
clicks. Remember that with remarketing,
you're reaching people already interested in
your product or service, so it makes sense to
set a slightly higher maximum bid than you’d
set for other Display Network campaigns.
When you’re done, enter your daily
remarketing budget in the Budget section.
Save Your Settings
Scroll to the bottom of the page and hit Save
and Continue .
You’re almost ready to turn your campaign
on. The final step is to create custom ads to
show to the people who visited your site.