Google Search hero Utility Belt Instruction Manual - Manual (Page 14)

- 12 -
“A new Italian food campaign is not delivering enough impressions.
How do I up the ante? By adding more keywords of course, but I want
to avoid adding keywords that won’t be searched for. The Search-
Based Keyword Tool is a search hero’s friend. I give it the URL of the
website. It gives me back a list of new keyword suggestions based on
actual searches made by Google users. Cool.”
Generate keywords using the Search-based
Keyword Tool
Keywords are grouped
and categorised by
type and brand
It knows which keywords are
in your account already and
generates additional suggestions!
Identifies which page from the website
the keyword is relevant to; use these
as keyword-level landing pages.
Ad share is the frequency with which an ad for your website
appeared for a given query likely due to broad match terms in
your account. Search share is the frequency with which your site
appeared in the first page of search results for the query.
Search-Based Keyword Tool (coming soon in more languages): 8 google.com/sktool