Brita trademark usage guidelines, Trademark use guidelines (tug) – Haws 2000S User Manual
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Model 2000S
Page 2 of 8
BRITA Trademark Usage Guidelines
The Brita trademark and Brita logo (collectively, the “Brita Marks”) are among the most critical elements of
Brita, LP’s identity and convey many aspects of our business. The Brita Marks are widely recognized,
positive industry symbols and can be a very effective way to highlight your commitment to the
environment and providing high quality drinking water to your patrons.
The following guidelines apply to customers of the Brita
®
Hydration Station
®
water dispensing units and
Brita
®
filters.
Your purchase of this Brita
®
product authorizes your company to use and/or display the Brita Marks as
long as:
• You continue to use Brita
®
filters in the Brita
®
Hydration Station
®
water dispensing unit and replace the
Brita
®
filters as instructed
• You maintain your Brita
®
product at an appropriate level to provide high quality drinking water to your
patrons
• You do not disparage Brita, LP or Brita
®
products
• You do not imply a relationship or association with Brita, LP that does not exist
• You adhere to these Trademark Usage Guidelines
Improper use of the Brita Marks may be considered a violation of these Trademark Usage Guidelines,
and Brita, LP reserves all rights to enforce proper use of its trademarks, including but not limited to having
you remove or cover up the Brita Mark on the product.
In the event you have questions about the proper use of the Brita Marks, the Brita
®
filters or the Brita
®
Hydration Station
®
water dispensing unit, please call 888-909-4297 to be connected to a representative of
Haws Corporation. The Brita Marks are registered trademarks of Brita, LP and are used under license by
Haws Corporation.
Haws Corporation
1455 Kleppe Lane • Sparks, NV 89431
1-888-909-4297
www.Britahydrationstation.com
Trademark Use Guidelines (TUG)
Before first use, the installer will need to remove the bright orange TUG
label over filter head (see right), thereby accepting the guidelines.
o
The TUG label reads as follows: Removal of this label signifies
you or an appropriate owner’s agent will comply with all BRITA
®
Trademark Usage Guidelines as well as maintain the unit to the
standards as first installed. Detailed information noting
requirements can be found within the unit as well as in the
Owner’s Manual on Page 2.
The complete Trademark Usage Guidelines are located in 2 places for
reference by owner/maintenance personnel.
o
Within the Brita
®
Hydration Station
®
unit.
o
Above