Mazda 2005 User Manual
Page 56
Mazda Test Drive Experience
Page 56
Stage 4: Reinforce It
Reinforce It occurs after the test drive and links customer comments and emotions with vehicle engineering.
Maintain emotional engagement
• Remember that people justify decisions with fact, but they buy on emotion
• Reinforce the emotions lived during the test drive
Build on the test drive
• Determine which driving dynamics the customer connected with best
• Identify the engineering principles supporting that driving dynamic
• Make the connection for the customer between inspired engineering and driving dynamics
Bring it full circle
• Make the connection between always the soul of a sports car, inspired engineering, superior driving dynamics, and
exhilarating experience
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- 2008 CX-9 (506 pages)
- 2011 2 (12 pages)
- 2007 CX-9 (502 pages)
- 2010 RX-8 (438 pages)
- 2009 RX-8 (430 pages)
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- 2007 3 4-DOOR (459 pages)
- CX-7 (15 pages)
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- 2008 CX-7 (502 pages)
- 2005 B2300 Truck (257 pages)
- 2009 Tribute (304 pages)
- 2008 RX-8 (432 pages)
- 2010 Tribute (12 pages)
- 2010 MX-5 Miata (16 pages)
- 2007 SPEED6 (413 pages)
- 2008 5 (376 pages)
- 2010 5 (388 pages)
- 2006 MPV (364 pages)
- 2008 3 4-DOOR (452 pages)
- 2006 5 (388 pages)
- 2006 RX-8 (434 pages)
- 2009 CX-9 (538 pages)
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- 8T12-EA-03K (326 pages)
- 2009 B2300 Truck (22 pages)
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- 2008 B2300 Truck (280 pages)
- 2005 Tribute (272 pages)
- 2009 Tribute HEV (325 pages)