Mazda 2005 - Manual (Page 22)

Mazda research has identified five customer
purchase motivations:
• Performance and Handling
• Quality, Durability, and Reliability
• Safety
Each vehicle section in the Mazda Product & Comparison Guide contains
a Purchase Motivation Walkaround Guide for each of the five purchase
motivations. Each guide is organized along the five points of a
walkaround presentation:
1. Driver’s Side
2. Front End
3. Interior
Use these guides to help build an organized and focused product
presentation on the features and benefits that appeal most to
your Mazda Tribute customer. This may mean that you do not
cover all five points of a walkaround presentation, or that you
cover them in a different order from that found in the Purchase
Motivation Walkaround Guide.
• Comfort and Convenience
• Value for the Money
4. Trunk/Rear Area
5. MSRP Window Sticker
Page 22
Purchase Motivation Walkaround