Mazda 2005 - Manual (Page 3)

Market and Customers
Page 3
The Mazda Tribute is targeted at
career-minded professionals in their
late twenties to early thirties.
These college graduates belong to
up-and-coming or upper-middle-
class groups and are more likely to
be married with two children. They
are active, enthusiastic, and have a
variety of interests.
Most important, they prefer car-like
SUVs to truck-based vehicles
because they see these SUVs as
being more comfortable and
refined, as well as more fun
to drive.