beautypg.com

Mazda 2005 User Manual

Page 45

background image

Page 45

There are four stages in the Mazda Test Drive
Experience. Each stage has been designed with a
specific purpose in mind.

Stage 1: Warm-Up

Ensure the test drive vehicle is ready to go.

Stage 2: Visioning

Prepare the customer and set expectations for the
test drive.

Stage 3: Experience It

Deliver a test drive that enables the customer to
make an emotional connection with the vehicle.

Stage 4: Reinforce It

Link customer comments and emotions with
vehicle engineering.

Mazda Test Drive Experience