Mazda 2005 - Manual (Page 21)

Page 21
You can foster repeat and referral business for your dealership by taking these actions to increase Mazda
Tribute owner retention.
Review and sign the New Vehicle Sales
Delivery Checklist
Make every customer send-off a special event
After delivery…
Call the Mazda Tribute owner within three days
of delivery
Check owner satisfaction, answer questions, offer
assistance, and ask for referrals
Maintain regular, scheduled contact
during ownership
Stay in contact via telephone or with notes
and postcards
During delivery…
Set a delivery appointment or prepare for a “spot” delivery
Check the vehicle prior to delivery
Review the Owner’s Portfolio with the new owner
Escort the new owner to the delivery area
Explain the operation of key vehicle features
Ensure a successful Sales-to-Service Department hand-off:
- Tour the Service and Parts Departments and explain business hours and
special services
- Introduce the new owner to a Service Consultant and a Parts Consultant and
offer their business cards
- Explain the free Mazda Full Circle Service Inspection Process and Report Card
- Schedule the first maintenance service and provide a completed
appointment card
- Set up and follow an after-hours procedure when you cannot give a tour
Mazda Tribute Owner Retention