Xerox DocuColor 6060 - Manual (Page 3)

XEROX DOCUCOLOR 2045/2060
XEROX DOCUCOLOR 6060
Xerox DocuColor ® Business
Development Tools
Xerox DocuColor Business Development Tools
Marketing Partnership Program
Digital Color Volume Building Kit
Xerox Profiting Through Personalization Kit
Xerox has assembled a number of innovative techniques and tools
into a Digital Color Volume Building Kit that will help you create new
business—and capture a larger share of your existing customers’
business—through high-value services.
• An Open House kit will help you welcome new business prospects
into your shop.
• Prospecting tools will help identify—and win—new customers
in key industry groups.
• A Digital Print Quality Guide will teach you the different parameters
used in designing for toner-based digital printing as opposed to
ink-based offset printing.
• File preparation tips for you and your customers provide hints
and suggestions for achieving outstanding results from your
digital print jobs.
In addition, the Volume Building Kit will help you draw up a marketing
plan, craft a full advertising campaign, and give you the benefit of the
experience of thousands of successful printers who have built stronger
and more profitable businesses with Xerox.
Color on its own is a powerful tool in transforming ordinary printed
output into successful communications. Variable information takes
this transformation further by allowing each recipient to receive a
personalized document.
Profiting Through Personalization gives you the help you need to
understand the technologies surrounding full color variable information
printing. The Kit educates you on the current variable information
technology, workflows, and Xerox’s range of 1 to 1 solutions so your
sales staff can intelligently discuss variable information applications,
costs, and customer expectations. Profiting Through Personalization
supplies free templates, ready-to-go samples, and even free artwork
to get that first variable project under your belt.
The level of sophistication in personalization directly relates to the
overall marketing impact. That applies to output such as brochures,
letters, flyers, and transactional statements. But it also applies to
your business. If you take advantage of Xerox’s Profiting Through
Personalization Kit to increase your organization’s personalization
sophistication, you will make a bigger impact in the market.
The Xerox Marketing Partnership Program (MPP) helps you identify
opportunities to differentiate your business, build higher volumes
and revenues, and expand your customer base.
Through a series of training courses, MPP teaches sales and marketing
professionals to effectively sell Digital Color and Variable Information
Printing—two areas in which Xerox production color equipment excels.
Xerox Paper, Specialty, and Custom Products
Xerox papers, specialty, and custom products dramatically increase
customer application options. Gloss and Silk coated papers are ideal
for high end catalogs, direct mail, and brochures. Specialty products
like greeting cards, brochures, business cards, and labels provide
pre-finished products on demand. If it ’s not in our catalog, we’ll work
with you to create it. Custom products like Xerox patented DocuCard ®
are the next dimension in membership cards. Designed for Xerox
digital color printers, Xerox paper, specialty, and custom products
ensure your business success.