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You are in the matrix, Day three – FujiFilm FinePix Real 3D W3 User Manual

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10

23

rd

SEPTEMBER 2010

Day Three

world of imaging

2010

You are in

the Matrix!!

W

hile visiting Photokina, if someone

tells you that you are in the matrix,

then don’t be surprised. 3D-Viz.com

(Hall 4.1 Booth-A008) has set up something

that looks like a ring at the show, which allows

the visitors to enter a ring and get a 3D flash

clip of themselves. The image works on 3D

visualization which essentially sets up cameras

across the subject and records each frame,

which is then integrated to make a single flash

film, which can be uploaded on the internet

or various other platforms. The matrix ring is

popular for shooting products for shopping

the matrix ring has attracted a lot of attention at

the show this year.” Keresztes believes that this

is the future on the Internet and it is the 3D-era

that has provided his products an important

push.

Although this seems to be only the

beginning for this sort of vizualisation

technology, Keresztes is certain that in

about 2-3 years this technology will reach

a substantial level. The company is already

working with photographers around the world,

who are buying their products and in-turn

servicing the end clients. Apart from this

other clients like the Mail Order House in

Europe and several other clients have already

purchased the system. Apart from these the

company has also currently installed around 40

systems since its launch few months ago.

Like any good product 3D-Viz has its

share of copycats in the market, but Keresztes

is not worried about the same since he feels

that this only makes the matrix system more

popular. “There are some companies that have

purchased products that are cheaper from

our competitors, but when they want quality

and mass production, they turn to us at the

end of the day.” 3D-Viz.com works flexibly

and recognises that their systems might be

expensive to purchase, which is precisely the

reason why the company also has an option

to hire their services. The company is also

looking for distributors currently.

Bhavya Desai

websites where the consumers can see the

360

0

view a product before purchasing it. The

photographers on the other hand use it to shoot

products and fashion material.

Marcus Keresztes, MD, 3D-Viz.com says,

“We started our company 11 years ago and the

idea was to present the products on the Internet

with a 360

0

angle of view. But it was only a few

years earlier that we developed the technology

and software to integrate everything together at

a much faster rate and in a more efficient way.

“We have been visiting Photokina for the past

10 years. But our new product, which is called

Vanguard comes with innovative

new camera bags, tripods and binoculars

V

anguard’s line up of product launches have

always been impressive at Photokina.

This time as well, it has lived up to the

expectation with the products that include a

backpack made of air, quick access zoom bag

and a tripod-head combo that enables shots at

any angle and binoculars.

The new Alta Pro 263AGH is paired with

GH-100 pistol grip ball head to enable more

angle possibilities than ever before. Its GH-10

pistol grip ball head enables users to position

a camera or spotting scope quickly. Its Grip

Position Release System with a handle allows

360-degrees of panning movements. Other

features include advanced camera

vibration and shock control;

legs that adjust to 25, 50 and

80-degree angles; quarter-twist

leg locks; nonslip, spiked rubber

feet for changing terrains; and a

removable hook for hanging camera

accessories.

The new Espod Plus is an

aluminum tripod for photographers

who need a sturdy, yet lightweight

and compact tripod that’s simple to

set up and take down. It has adjustment to 25,

50 and 80-degree angles. With its detachable

low angle adaptor, users can reverse the center

column and position the camera for macro

photography. Most models have a three-way

pan head for smooth filming. Other impressive

features include its Friction Control System,

which allows you to modify the level of friction

on the ball to accommodate changing equipment

weight, such as switching to heavier lenses.

In the latest bags collection is Skyborne, a

backpack with an advanced design that includes

air-infused cushioning in all of the key areas.

Outlawz zoom bag is designed for fast-action

shooting with its quick-access top

opening with smooth-open zipper.

In the binoculars department,

Endeavor ED binoculars feature

advanced optical technology, delivering

sharpness and clarity. Also new in

the sporting optics collection is Spirit

ED binoculars, which make possible

extended observation for nature

enthusiasts.

BIIN backpacks come in a good

looking, lightweight design. it boasts a

large gear capacity and numerous pockets for

accessories. There are daypacks in BIIN Series.

The BIIN sling bags is a fast-access bag that

repositions in one quick swing motion. The sling

bags enables you to pause mid-hike or stroll,

and shoot within just a few seconds. Additional

features include pockets for accessories and a

detachable strap that holds your bag in place

while in fast motion, such as while biking, etc.

In the new binoculars there is the Endeavor

series that delivers sharpness and clarity

with exceptional light transmission and

colour resolution and contrast. Other features

include an ergonomic, open bridge design for

comfortable use, wide view angle, BaK4 roof

prisms, anti-reflection coating, large focus

adjustment wheel and long eye relief. Endeavor

ED has BaK4 roof prisms and special lens

coatings. Nitrogen-charged and O-ring sealed,

Endeavor ED is waterproof and fog proof to

take on challenging weather conditions. The

other binocular would be the Spirit ED, whose

light transmission is up to 90 percent. It’s

lightweight body, twist-out eyecups for long eye

relief, large focus adjustment wheel and is 100

per cent waterproof.