beautypg.com

Day three, Interviews with famous photographers, Digital workflow – FujiFilm FinePix Real 3D W3 User Manual

Page 10: Video trainings

background image

08

Learn photography online with more than 200 films!

Simply register online
Watch 15 films for free
Download our podcast
Take better pictures!

com

Visit our photok

inaTV studio

at hall 5.

1, booth B-017

Interviews with famous

photographers

Understand photography

Digital workflow

Photoshop tutorials

Video trainings

Professional photo workshops

Find further details at FotoTV.com

23

rd

SEPTEMBER 2010

Day Three

world of imaging

2010

Hasselblad 200 MP camera for 2011

release; Ferrari special edition on display

H

asselblad announced new models

yesterday at its Photokina 2010 press

conference. Chairman Larry Hansen

lead the honours in introducing the new

CFV-50, the Hasselblad Ferrari edition (H4D)

& the 200MP device (for early 2011).

Peter Stig Nielsen, Director of Product

Development, spoke about the technology

used in these new and upcoming products in a

simple yet detailed manner.

The niche market camera manufacturer,

which has gone through the doldrums in the

last few years, appears to be pulling through.

Large format DSLRs are tough competition

and considering it is a niche market with high

stakes, Hasselblad is gearing to build up and

consolidate its position.

“The first eight months of this year

have been profitable,” said Larry Hansen,

Chairman, Hasselblad. Hansen spoke at

length about the manufacturer’s drive to

internationalise the company’s reach and

processes, having gone in for rearranging

market strategy.

Hasselblad introduced the CFV-50,

adding to the classic V-series line-up of

cameras that have had a successful run. The

CFV-50 complements the CVF-39, featuring

dual capture modes- full sensor capture

(50MP/39MP) as well as classic square

capture (38MP/29MP). The CFV-50 has a 64

second exposure time. With Hasselblad’s NCS

colour system, true colours are maintained

with this camera that has an ISO range of

50-800.

In the medium format category, to-be-

launched 200 MP camera will have a sensor

that shifts a minute distance and allows pixel

density to go up. This extended multishot

camera will have the same body as the

H4D-50MS. While the H4D-50MS (Multi-

Shot) takes 20 seconds to capture, the new

addition to this series will do so in 30 seconds.

This is perfect for automobile, still life,

jewellery photography etc., making it a perfect

camera for product photography. Though the

30 second capture time puts spokes in the

wheels for other kinds of photography, but

then, they are optional. Existing H4D-50MS

owners can send their cameras in for an

upgrade to the 200 MP level.

The company also announced two

new lenses in the same breath, to offset

compatibility issues of older lenses. The jump

is resolution and distortions, etc. due to an

incompatible set of glass has had Hasselblad

announce the New HC Macro 120mm-II and

the New HC 50mm-II. Both these lenses suit

the requirements of a 200 megapixel sensor,

having gone through a complete overhaul of

Peter Stig Nielsen, Director, Product Development, Uwe Moebus, MD, Hasselblad Germany, Chris Russel-

Fish, MD, Hasselblad UK and Larry Hansen, Chairman, Hasselblad

optics, improved Modular Transfer Functions

or MTF (to ensure equitable regional

brightness variation of the subject and

contrast preservation), improved close range

performance etc.

Yet another announcement was for the

new electronic leveling tool for the HTS 1.5

Tilt/Shift Adapter, allowing for tilt correction

on the screen itself, “just like in an aircraft,”

as explained by Nielsen.

It is quite apparent that Hasselblad

looks to expand into the outer reaches of its

markets, with the introduction of the H4D-31

medium format DSLR. It is purported to serve

as an ‘entry point’ camera for medium format

DSLR users.

Phocus, the workflow management and

photo editing software by Hasselblad, is

being introduced as an iPhone, iPad and iPod

application as well. The new Phocus Quick

is another version of the same software, an

uncomplicated version of the same allowing

for seamless and quick transfer and editing of

images.

The limited edition Ferrari Hasselblad,

inspired by the both of these iconic brands,

was released as well, cast in a new Ferrari

red. 499 units of the same will find their

way to collectors & Hasselblad and Ferrari

connoisseurs.

You can check out the manufacturer’s stall

at Photokina and try your hands at shooting a

Ferrari and much more.

Arindam Mohanty