Brother P-TOUCH PT-1700 - Manual (Page 30)

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There are also nine different print styles:
Normal (NORM) Italic (ITAL)
Outline (OUTL) Italic + Outline (IT+O)
Bold (BOLD) Italic + Bold (IT+B)
Shadow (SHAD) Italic + Shadow (IT+S)
Vertical (VERT)
To choose a print style for your label:
(1) Holding down the CODE key, press the STYLE key once. The display will
show the current print style.
(2) Still holding down the CODE key, press the STYLE key again. The available
print styles will appear in order as you press the STYLE key.
(3) When the style you want is displayed, release the CODE key.
If you select a style other than Normal, the style indicator will be visible on the
display.
STYLE