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More about the customers – Nokia 3510 User Manual

Page 25

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25 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll

More about the Customers…..

Young People:

"New Millennium Socials"

Constant contact

Hot-mail users and Internet café users,

Virtually connected, Many SMS per day,
future mobile E-mail, chat users

Nice / latest design/ Fashion driven

Mostly Female

"Techno Junkies"

Heavy Internet users and Linux users, heavy SMS / E-mail user,

Has own home page, Potentially own server

Male 14-17!

"Entertainment Addicts"

Plays computer

and video games

Group SMS with friends,

Personalised ringing tones

Gadget, Internet services, consumers,

Personal internet services, fun driven services