Dynacord Stereo System - Manual (Page 5)

The Business Audio “Business”
Business audio or “background music” has come a long way since the days of Muzak and
“elevator music” systems of the 50’s – 80’s. Countless retail establishments such as clothing
stores restaurants, department stores and even “drug stores” are spending money on better
quality audio.
Many contractors and BGM integrators are rapidly discovering this fast growing source of
business and several manufacturers have introduced products to meet these new demands.
There are several at the low end of the market, some in the middle but virtually no one has
ventured into the premium end of the market.
Some estimates put the size of the U.S. BGM market at over $250 million dollars. The rate of
growth has been over 10% in recent years primarily due to the increased cost per installation.
Including installation labor the average high quality BGM install is now over $7,500, up from less
than $3,000 just a decade ago.
EV is perfectly positioned to capture a major portion of the growing business. Over the last 3
years we have made major inroads in positioning our speaker products to fit into this market. The
EVID line of speakers has grown to fill virtually every segment in the middle and upper BGM
market segments.
Now however we are able to complete the entire system offering in nearly every segment. The
breadth of the BGM offerings is quite amazing. We can now offer complete BGM systems with
equipment costs from under $1,000 to over $20,000 at dealer. NO ONE ELSE IN THE
BUSINESS CAN DO THIS! EV is the only source that can offer a complete solution for a
department store, restaurant, or any other retail environment.
EV HAS ALL THE PERFECTLY POSITIONED PRODUCTS!
Category Product Range The EV Advantage
Microphones Telex and EV Paging Mics Over 50 years of proven
performance.
Audio Routers ProAnnounce Matrix Manager Powerful and economical. No
system can offer this level of
flexibility for under $1,000
System
Integration ProAnnounce Designer Software The most flexible and
sophisticated solution available
Speakers EVID premium speakers and standard EV
component ceiling speakers Wide range of solutions with
leading edge designs
Amplification MA Series mixer amplifiers ProAnnounce
and EV power amplifiers Comprehensive and reliable
product. Wide range of price
points.
People are getting used to better quality sound in their homes, cars and entertainment spaces.
Their expectations have grown for better quality sound in retail, office and other background
music spaces. Using premium quality audio systems can help increase sales through improved
customer perceptions of the business’s products or services. It has now been well established
that the quality of music in commercial spaces greatly impacts the customer’s perceptions of the
products or services of the establishment. The dollar payback is substantial. High quality music
also increases the friendliness and job satisfaction of the employees.
How do you put together a top-quality business music system? It may seem easier than it really
is. We can't design systems the way we used to, using obsolete rules of thumb or just substituting
a louder, low-quality sound for a quieter one and calling it a job well done.
ElectroVoice/Dynacord BGM Guide Page 5