Samsung EV-NX1000BJPUS - Manual (Page 26)

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Concepts in Photography
Bounce Photography
Bounce photography refers to the method of bouncing light off of
the ceiling or walls so that the light spreads evenly over the subject.
Normally, photos captured with flash may appear unnatural and cast
shadows. Subjects in photos captured with bounce photography cast
no shadows and look smooth due to evenly spread light.