Philips HalogenA PAR 38 - Manual (Page 13)

Healthcare consumers and caregivers have more choice today than ever before.
So in today’s competitive healthcare market, first impressions count. Facilities
that attract patients and medical professionals in a cost-effective way stand
above their competitors.
You can set the tone with good general lighting and with unique accent architectural
lighting. It’s a simple yet valuable way to communicate your healthcare mission to
the outside world—and present your brand image as a warm and caring entity.
Ambiance: Lighting that communicates the right mood and that improves
visitor wayfinding helps send these messages. Highlighting a building’s best
architectural features such as atriums and artful façades is yet another
way to boost awareness—and market share. In these ways, Philips lighting
solutions can set you apart, and communicate your healthcare mission
to the public.
Well-being: A thoughtful visual image does more than boost your
brand image. It contributes to patient confidence in the provider’s care.
Those positive attitudes may mean more positive outcomes.
Sustainability: Similarly, choosing environmentally friendly lighting solutions
throughout your facilities sends a clear, healthy message all the while saving
investors’ dollars. Choosing products that have a small environmental footprint
lets patients know the organization values sustainable choices. For hospitals
following the Green Guide for Healthcare, seeking U.S. Green Building Council
LEED ® certification, or following H
2
E—Hospitals for a Healthy Environment,
Philips offers lamps with low-mercury and extra-long life technology—
earth-friendly choices that reduce waste.
Philips Healthcare Lighting 13
ambiance
well-being
sustainability
nctive and positive image
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