Hasselblad 503CWDII - Manual (Page 3)

digital CaMERaS
www.hasselblad.com
CWD II
The 3FR, FFF and DNG raw files that are created by any Hasselblad
digital camera product with a 16Mpix, 22Mpix, 31Mpix or 39Mpix
sensor are directly supported by Adobe Aperture 2.
This means that Hasselblad raw files (3FR, FFF and DNG) will now
be visible in the Finder and able to be opened directly from popular
applications such as Preview, iPhoto, and Aperture 2. As an added
benefit, thumbnails are created for both FFF and 3FR files, enabling
quick file inspection via Quick Look.
Instant Approval Architecture
Building on the success of its Audio Exposure Feedback technol-
ogy, Hasselblad has created Instant Approval Architecture (IAA), an
enhanced set of feedback tools, designed to libe rate the photogra-
pher to focus on the shoot rather than the selection process.
IAA triggers audible and visible signals for each image captured,
telling the photographer immediately whether the image has a red,
amber or green light status.
The information is recorded both in the file and in the file name,
providing a quick and easy way to classify and select images, in the
field or in the lab. A large, enhanced TFT display in the new Hasselblad
products provides a realistic, high quality and perfect contrast image
view, even in bright sunlight, to allow instant on-site image approval.
iaa is a Hasselblad trademark and Hasselblad has a patent pending
on the invention.
three modes of operation and storage
Optimum portability and image storage are critical for the profes-
sional photographer. Hasselblad 503CWd ii offers a choice of the
portable CF card storage, tethered operation with extended, special
capture controls or optionally the flexible ImageBank-II. With these
three operating and storage options, the photographer is able to
select a mode to suit the nature of the work at hand, whether in the
studio or on location.
Workflow for the specialist commercial photographer
Phocus offers an image processing workflow with the highest degree
of control for the studio photographer, optimizing the raw 3FR files
gene rated by the Hasselblad 503CWD II. In tethered operation
tools like live video and overlay masking help bring productivity to
advanced set composition.
Phocus runs natively on a Macintosh (Windows compatibility is
available very soon) and is licensed to allow you to provide free
copies for all your co-workers and production partners.
Modular design
a clean and dust-free sensor is essential and the modular design
of the camera allows for easy access to and cleaning of the sensor,
saving you hours of retouching work later.