Hasselblad 503CWDII - Manual (Page 2)

digital CaMERaS
www.hasselblad.com
CWD II
The standard film-winding crank can easily be replaced with the
Winder CW, providing the 503CWD II with both automatic winding
as well as remote control capability. The winder can be controlled
manually or remotely by cable or IR. With the Winder CW, the cam-
era’s ergonomics are particularly suited to handheld photography.
The winder/grip also comes in handy when turning the camera 90
degrees for vertical shots.
The 503CWD II can be used together with any of today’s lenses
from 40 to 150mm focal lengths. All lenses are made by Carl Zeiss,
the worlds leading optics manufacturer. Thanks to Carl Zeiss T*
anti-reflection coating and internal stray light reduction treatments,
these lenses produce unbeatable image contrast and color satura-
tion – superior quality, ultimate flexibility, and no compromises. In
addition, there is a large choice of great quality pre-owned V lenses
lenses on the market which remain compatible.
The built-in flash control
system (TTL/OTF) turns flash
photography into child’s play
when used with a compat-
ible flash. A sensor measures
the light reflected off the film/
sensor surface and automati-
cally controls the flash precisely
to provide the perfect exposure,
regardless of the lens focal
length or lighting conditions.
the 503CWd ii is also incred-
ibly easy to focus. The focusing
screen is large, clear and bright
and features a micro prism and
split-image viewfinder.
the Hasselblad 503CWd ii is
the ideal choice for those requir-
ing the optimum versatility to
take on both digital and analogue capture, whether in the studio
or on location. a medium-format solution is perfect for those who
aren’t willing to sacrifice image quality and reliability when shooting
digitally – the sensors used by V System digital backs are up to
twice the size of those in 35 mm cameras, providing more pixels –
for better resolution and larger pixels for less image noise, better
dynamic range, and improved detail especially in highlight and
shadow areas. Unique Hasselblad RGB colors
Color management solutions have in the past imposed limi tations
on professional digital photographers, because of the forced choice
of a specific color profile to suit the job: capturing various skin
tones, metals, fabrics, flowers etc. To combat this, Hasselblad has
developed a new, powerful color profile to be used with its Flex-
Color/Phocus ima ging software. Working with the new Hasselblad
RGB color profile enables you to produce outstanding, reliable out-
of-the-box colors, with skin tones, special product gradations, and
other difficult colors reproduced effectively.
To implement our new unique colors we have developed a new
Hasselblad raw file format called 3F RAW (3FR). The new 3F RAW
file format is designed to ensure that images captured on Hassel-
blad digital products are quickly, effectively and safely stored on the
available media (CF card, ImageBank-II, etc). The file format includes
lossless image compression
saving 33% of storage space.
Combined with the architecture
of the Hasselblad camera, this
allows for capturing up to 35
shots per minute.
The 3FR file defines the
colors in the Hasselblad RGB
color space with its out-of-the-
box quality, and used in Phocus
it removes both the need for
experimenting with different
color profiles to get optimal
colors and the need for selec-
tive color corrections.
3FR files can be converted
directly into Adobe’s raw image
format dNg (‘digital Nega-
tive’), bringing this new technol-
ogy standard to the professional photographer for the first time.
The DNG file format enables raw, compressed image files to be
opened directly in Adobe Photoshop. This allows photographers to
operate quickly and efficiently, reducing the “downtime” taken to
pro cess image data and enabling final images to reach the client
more quickly. Hasselblad image files carry a full set of metadata,
including capture conditions, keywords and copyright, facilitating
work with image asset management solutions.