Alcatel-Lucent 5130 - Manual (Page 2)

2 Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices
These “pull-based” services
require users to manually initiate
a query. When retailers offer
products or services by “pushing”
advertisements or offers to end
users, this information is often
out of context with a user’s
location. So that reminder to
try the cheesecake at the local
bistro, pick up milk on the way
home, or join a friend for a
coffee may appear on the end
user’s mobile device at the
wrong time and wrong place.
At the same time, these messages
produce an extra load on a
mobile network and extra drain
on the battery in the end user’s
mobile device.
The Alcatel-Lucent Social
Networking Application changes
the way mobile end users receive
information by delivering
messages when and where they
matter. It makes each message
more immediate and relevant by
associating it to the end user’s
location.
Powered by
Geographic Messaging
Services Platform
(GMSP)
The Alcatel-Lucent Social Network-
ing Application is a novel, location-
based social networking service for
mobile devices that delivers content
and buddy alerts based on the user’s
location. It is part of the Alcatel-
Lucent Application Suite offered
with the Alcatel-Lucent 5130
Geographic Messaging Services
Platform (GMSP).
With this application, location-based
messages are only “pushed” to end
users when they enter a geographic
messaging zone or “geographic fence”
(Figure 1), such as the block where
a coffee shop is located or an airport.
For example, users walking through
downtown New York can choose to
receive messages about the nearest
Wi-Fi ® hot spot or mobile sticky
notes left by friends about a great
restaurant in the area. The same
users could choose to receive a
different set of messages when they
enter a different geographic fence,
such as a New York burrough.
This unique messaging capability
enhances the end-user experience by
ensuring end users get the messages
they want when they want them. By
allowing users to opt-in to the mar-
keting messages and social networks
of their choosing, spam messages are
minimized and the load on the net-
work is reduced. Both service providers
and end-users benefit with the
reduction of unnecessary message
traffic resulting in improving quality
of service and optimal useage of
available network resources. And it
reduces the drain on the battery in
end-user devices. Most importantly,
it enables a variety of mobile mar-
keting, social networking, child
tracking and location based services
(LBS) geo-channels that can deliver
more revenue to service providers.
Built on Geofencing
technology
The Alcatel-Lucent Social Network-
ing Application and 5130 GMSP,
invented by Bell Labs, is powered by
the Alcatel-Lucent patent-pending
Geofencing engine. Geofencing *
uses predictive movement algorithms
and intelligent load balancing to
dynamically shift message processing
from a central server to a distributed
HOW IT WORKS
To activate the Alcatel-Lucent Social Networking Application, mobile service
providers must contract for service on the hosted Alcatel-Lucent 5130 GMSP.
This hosted platform allows end users to opt in for the service and download
the geographic messaging service (GMS) client to their cell phone. With the
application, end users can:
• Manage multiple messaging channels from a single account
• Use their existing contact databases (e.g., from popular social networking
or email applications) to build a Geopepper network
• Create and manage GMS messages where and when they want them
* A geofence is a virtual geographic region defined by the service provider, advertiser or end user
(e.g., 1000 meters around a mall or arena)