Riverstone Networks 5920 User Manual
Page 4

Alcatel-Lucent 5920 Multimedia Content Manager
4
Multiscreen flexibility with the
Alcatel-Lucent 5920 MCM
tools for maximizing content
revenues
With the AlcatelLucent 5920 MCM,
you can capitalize on the enormous
growth potential of the content and
advertising market and dramatically
increase contentrelated revenues:
• Leverage your investments in
existing content services and infra
structure
• Use powerful marketing tools
• Increase the amount and variety
of content offered, with offdeck
partners and shared storefronts
• Capture and use your subscriber
data to deliver personalized mar
keting and advertising campaigns
• Provide a unified subscriber experi
ence across content types, devices
and networks
key features
• Multiscreen – mobile, PC and TV
• IPTV on-demand content
• VoD, streaming and live services
• Enhanced video-processing work flows
• Expanded content partnering and partner management
The AlcatelLucent 5920 MCM is a multiscreen software platform that allows
you to orchestrate the marketing, retailing and delivery of all content —
applications, video, music, ringtones, news — and content services on any
screen based on individual preferences, thereby integrating and enhancing
the enduser experience.
powerful components
The AlcatelLucent 5920 MCM is a key component of a servicedelivery plat
form (SDP) and provides its core capabilities to all connected services —
onnetwork and offnetwork — on all screens. With its IPTV ondemand
content features, the AlcatelLucent 5920 MCM is a “musthave” upgrade
for IPTV solutions and broadband ondemand offers.
The solution consists of the following elements:
• Service and Delivery Orchestrator
• Content and Storefront Manager
• Subscriber portals
• Marketing
• Rating
• Delivery
• Digital Rights Management (DRM)
• Mediator