Riverstone Networks 5920 - Manual (Page 3)

Alcatel-Lucent 5920 Multimedia Content Manager 3
The content market is maturing and
becoming hypercompetitive. Mobile,
broadband, IPTV and converged
service providers are being challenged
for their market share by device manu­
facturers, content owners, aggregators,
traditional retailers, social­network
owners and Internet over­the­top
(OTT) retailers.
Growing swiftly, the content market
is being driven by improvements in
data­network speed and capacity and
the increasing availability of digitized
content. End users want a seamless
experience across the expanding num­
ber of devices/screens that consume
this content.
Leveraging legacy
content assets
With such growth and competition,
service providers want to leverage
their multinetwork assets. Challenges
for service providers with “old”, siloed
content­services infrastructure
include managing content rights,
increasing the efficiency of content­
processing workflows, and marketing
across multiple screens, especially for
video on demand (VoD).
Consolidating content-
management services
and infrastructure
Service providers are replacing less­
capable content­management systems
(CMSs) and consolidating content­
management/services infrastructure.
Many older systems support a single
content type, such as games, with
no capacity for multiscreen content
management and limited marketing/
merchandising capabilities, content­
partner support and overall capacity.
In addition, Telco 2.0 initiatives are
driving service providers to open
their infrastructure and storefronts
to third parties in exchange for
transaction and service fees.
Orchestrating content-service
delivery
With a unifying layer for service
management and subscriber­data
collection, the Alcatel­Lucent 5920
MCM provides unique orchestra­
tion of service delivery, dramati­
cally increasing multimedia­content
revenue from your existing systems
while significantly lowering operating
costs. Its multiscreen support results
in a unified mobile­ and broadband­
content experience across subscriber
screens and devices.
SuperiOr marketing tOOLS
The Alcatel­Lucent 5920 MCM offers
integrated marketing campaigns
that allow you to sell more content
through targeted merchandising and
advertising, with a “shopping mall”
approach that encourages subscribers
to buy more.
mOduL ar, SCaL abLe
arChiteCture
The Alcatel­Lucent 5920 MCM
archi tecture can handle a wide range
of mobile, IPTV and convergent ser­
vice providers, OTT content aggre­
gators and content mixes. With the
ability to grow with service providers’
subscribers and content catalogs,
deployed Alcatel­Lucent 5920 MCM
systems are supporting 200,000 to
75 million subscribers.
Meeting multimedia-content market challenges
According to ABI Research,
the number of viewers who
access video over the Web will
quadruple, reaching at least
1 billion by 2013. By 2011,
Alcatel­Lucent and In­Stat
estimate that subscribers will
have increased to:
• IPTV – 80 million
• Broadband – 670 million
• Mobile TV – 180 million