Primera Technology Pictura 310ds - Manual (Page 2)

Attention Professional
Printers!
Pictura 310ds is the ideal solution for flexo, offset,
screen or “quick” printers who are looking to build
new profits on short-run printing jobs.
This revolutionary new digital press:
• Generates profitable short-runs
• Eliminates artwork, film, dies, inks, make-ready,
and clean-up
• Frees up flexo offset, letterpress and screen
printing equipment for longer runs
• Produces continuous-tone, photo-quality printing
with no dithering or screen patterns
Primera Technology –
People Who Innovate
™
The people behind Primera Technology, Inc. have
a rich heritage of developing innovative printing
technologies for a wide range of industries.
Previously marketed under the FARGO brand
name, our products deliver a high degree of
customer value. With years of experience and a
cutting-edge creative vision, we are committed to
providing our customers with exciting breakthrough
products such as the new Pictura 310ds.
Create Your Own Full-Color Labels and Decals –
Order Pictura 310ds Today!
Pictura 310ds’ built-in Digital DieCut technology makes precise die-cutting easy.
Automatic Built-In Die-Cutting
With Pictura 310ds’ exclusive Digital DieCut ™ technology,
printing and precision die-cutting are incorporated into
one easy, time-saving step. The built-in cutting process is
simple to initiate – just import the label design, and select
a cut format. Choose a standard “die cut” design
(square, rectangle, triangle or circle) or a “contour cut”
that precisely outlines the image. Once the format has
been selected, Pictura 310ds automatically cuts the labels
to fit your specifications. Now you can produce full-color
labels and decals, in any size or shape, in just minutes!
Print On Paper, Polyester or Vinyl
With Pictura 310ds, you can choose from a wide variety
of label and decal substrates, including: paper, vinyls and
even white, silver or gold polyesters. Simply call to order
any printing materials and matching ribbons that you
need.
Pantone ® Color Matching
for Accurate Colors
With its unique ribbon-based print system, Pictura 310ds
allows you to match and produce virtually any
Pantone color on a wide variety of
substrates. Pictura 310ds also
incorporates our easy-to-use
PrimaColor ™ software to assure
brilliant, accurate color
matching for your full-
color photographic
images. From one-color to full
process-color jobs, you’re assured of
quality that exceeds your expectations every time.
Unlike other digital presses, Pictura 310ds uses a
paneled ribbon system which prints process and
spot colors automatically – so you get convenient,
hands-free printing! Since there’s no need for ribbon
changes between colors, simply set up your job and walk
away. Our paneled dye-sublimation ribbons even include
a built-in clear overlaminate to
protect against abrasion and fading.
PressPrint ™ Software Makes
Production Simple
Pictura 310ds is operated with our powerful PressPrint
software, developed specifically for label and decal
converting. This easy-to-use program allows you to
import customer files, multiply images, print, and
die-cut automatically.
Unlimited Design and
Printing Options
A world of production possibilities are at your
fingertips with the new Pictura 310ds Digital Label &
Decal Press. With Pictura 310ds, you can print and cut
labels or decals in any color, size or shape – directly
from your desktop computer! This innovative press
works automatically, printing and cutting in one
simple, unattended process.
Innovative Technology Ensures
Professional-Quality Results
Pictura 310ds utilizes our advanced resin thermal and
dye-sublimation ribbon-based printing technologies to
fuse images permanently onto the print media through
heat and pressure. The results are as impressive as the
technology itself – detail is sharp, and colors are bright
and vibrant.
Our RasterText ™ image enhancement feature allows
Pictura 310ds to print text as small as 6 points with
incredible clarity. Variable information such as serial
numbers can also easily be inserted into each label
printed. And for your packaging needs, Pictura 310ds
prints high-quality, scannable bar codes directly onto any
type of label.
The innovative technology of the Pictura 310ds assures
that all of your labels and decals are produced
with immaculate, photo-quality detail!