Sagem myX-8 - Manual (Page 3)

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Who is ORA-ÏTO ?
Despite his deceptively exotic-sounding name, he is not Japanese, but French. ORA-ÏTO is
the self-taught designer with an interest in everything, who had just turned 20 when, in 1998,
he created the first-ever virtual brand. With the brilliant forcefulness of a lightning-bolt, the
iconoclastic artist won a name for himself world-wide by pirating the leading brands. Like a
born-again Andy Warhol, he parodied the consumer society, using branded objects with
emblematic designs.
His virtual prototypes rapidly pervaded the media, and were soon exhibited in
contemporary-art galleries and museums… Projected to the fore on the international scene,
he was then engaged on a multiplicity of assignments in collaboration with the most
prestigious names, including L'Oréal, Vogue magazine, Heineken, Adidas, Kenzo, the AIR
Group, Honda, Guerlain, Swatch and Nike.
Supported by a keen-brained team of specialists in architecture, graphics and
communication, he designs both mass-market products in all areas, and luxury products; he
produces Internet sites and animation films; he designs spaces to be lived in, and both public
and private commercial spaces.
His specialism? As it happens, to be unconfined by specialisation! As a multi-specialist, he
looks with an ever-new eye on the universe that confronts him. Using boldly-irreverent ideas
to overturn the established codes, these unprecedented, and therefore media-grabbing,
creations have made Ora-Ïto the most sought-after designer of his generation.
More about ORA-ÏTO ?
ORA-ÏTO is the youngest designer ever to have been
included in the exclusive, jealously-guarded catalogue of the
Capellini contemporary-furniture specialist publishing house.
The ora-ito.com website visited by over 200 000 visitors a
month was the first website and the second digital work
acquired for the collection of the French National
Contemporary Art Centre.
The winner in 2001 of an award from Dazed & Confused
magazine, in 2002 ORA-ÏTO received the best packaging
Oscar for his Heineken aluminium can distributed throughout
the world today.
In 2003, he put the finishing touches to the Cab. place du
Palais Royal in Paris, the largest Parisian club to which he
set his signature with the graphic identity, architecture,
furniture and decors.
In 2004, in more than 20 countries, ORA-ÏTO launched the 3
perfume for Adidas, a men's and women's fragrance that has
already received 5 international product-design and
packaging-innovation awards.
For the world's most prestigious interior lighting name,
Artemide, he designed a collection of lamps that won much
acclaim at the Milan furniture fair in 2004.