Hamilton Buhl Hamilton HDV5200 Curriculum - Manual (Page 10)

10
Student Commercials
Digital video can also be used for the ultimate commercial art project, a
TV commercial. Students can take on the challenge of using 30 or 60 seconds
to communicate a message and sell a product in an entertaining way.
The TV commercial project may be started by a class discussion of
favorite commercials and why they are successful. Teachers can easily tape
some commercials and have students analyze how the commercials sell the
product and use the media effectively. Once a set of criteria for a good
commercial has been established by the class, groups of students can then
decide on the product or service their commercial will promote. Then they
should gather or create props, write a script and tape and edit the
commercial. Limiting students to 30 or 60 seconds helps students learn to be
clear and concise. This project may also be modified so that students are
asked to create a Public Service Announcement, PSA, or a commercial for a
school club or activity.
Evaluating Digital Video Projects
When the projects are completed they should be presented to the
class. Occasionally, students are so impressed with their peer’s projects that
they applaud at the end of the video. Following the presentation have a class
discussion about the video. I have students begin by discussing their
appreciation's, things they liked about the video. We also discuss the content