Siemens Fujitsu Pocket LOOX Modular Handheld 600 - Manual (Page 2)

Product Facts · Pocket LOOX 600 · Issue September 2002
Page 2 of 11
Positioning and target groups
Pocket LOOX supports the user with a modular concept, integrated Bluetooth
TM
module, a range of Plug-On modules
and expandability due to its integrated Compact Flash Type II and SD/MMCard Slot. With these possibilities the user is
able to expand his Personal Companion to his current needs.
Due to its modularity Pocket LOOX can be used for all different environments @home, @move and @work.
Positioning: Modular handheld with several connectivity options for mobile professionals as well as demanding
consumers.
Target groups:
•
Executives
•
Professionals
•
Freelancers
•
Sales Force
•
Service Engineers
•
Early adopters
•
Demanding Consumer
•
etc.
Channels: direct and indirect
Value Proposition: Pocket LOOX is the most modular Handheld Computing device with a maximum
flexibility through its broad range of expansion possibilities. Due to its modular connectivity
concept and open software platform, Pocket LOOX can be used as a stylish personal tool up
to being the platform of a high integrated “mobility solution”.
Specials: Bluetooth
TM
integrated, CF Type II Card Slot, SD/MMCard Slot, small form factor, advanced
one hand usage
Market and competition
The market for a variety of highly portable-computing products, including Personal Companions, clamshell PDAs
(includes a keyboard) and smart phones is growing not as fast as during the last year due to the economic situation, but
nevertheless is still growing with a high potential. Previously used as organisers, their use and value as business tool is
more and more recognised.
The general term PDA (Personal Digital Assistant) can be divided into several sub-groups: Clamshell PDAs with
keyboard, and pen-based palm size tablet PDAs are the main groups. The Pocket LOOX belongs to the pocket PDA
group, nowadays called Personal Companion.
PDAs use an embedded operating system. With Microsoft’s launch of PocketPC 2002 in October 2001 the successor of
PocketPC is available. New OS, new CPU and the development of other components of Personal Companions give the
vendors the possibility to build a new generation of devices. In case of the Pocket LOOX it is the device with the latest
technologies available. Microsoft PocketPC 2002 is in the family of operating systems for PDAs that is expected to be the
one with the highest potential in gaining market share. Because of it being a standard OS, an ever-growing number of
companies are developing software solutions based on PocketPC, be it navigation software or server-based
synchronisation etc. Seamless information exchange with Microsoft Outlook – either on the desktop or directly through
the server – is guaranteed because of the close family relationship.
Main Competition:
•
HP iPAQ H3950: Bluetooth connectivity not integrated; fewer interfaces without CF card slots or USB and serial
ports (Jacket adds 200g weight/double size/costs); no automatic brightness control with light sensor for
optimised readable display and power saving; no NT support
•
HP iPAQ H3970: fewer interfaces without CF card slots or USB and serial ports (Jacket adds 200g
weight/double size/costs); no automatic brightness control with light sensor for optimised readable display and
power saving; no NT support; more weight; expansive
•
Toshiba PocketPC e740: no automatic brightness control with light sensor for optimised readable display and
power saving; no NT support; no expansion for GSM/GPRS; smaller battery capacity