Star Micronics RSR 28 - Manual (Page 4)

coupons, enabling store logos or
coupons to be produced with every
receipt even if a serial printer is being
utilized. The TSP800s feature logo
storage and handle paper measuring
4.4” wide for additional flexibility.
Ithaca/Transact was out of the
gate early with its POSjet 1000 ther-
mal inkjet printers, which generate
two-color receipts in any combina-
tion of red, blue, green and black. Jim
Stetson, senior vice president, sales
and marketing, claims the products
afford VARs more cost-effective two-
color printing than dot-matrix and
traditional thermal printers. “For
example,“ Stetson asserts, “our
research shows that over a five-year
period, expenditures for operating a
thermal inkjet printer are 10 percent
to 30 percent less than thermal. Inkjet
paper is half the price of thermals.
The price of consumables goes down,
too. Our inkjet unit can print about 7
million characters with one cartridge.
A retailer would need two to three
printer ribbons to perform the same
operation.”
Stetson adds that Ithaca/Transact
distrubutes its “TCO Calculator” to
help its reseller partners figure out
exactly how much money retailers
would save using thermal inkjet
receipt printing technology, based
on their individual printing require-
ments. The firm has also launched
an “A List” program for VARs that
carry the POSjet line. Under its aus-
pices, channel players learn how to
qualify prospects for color receipt
printing, implement printing solu-
tions that incorporate graphics
capabilities and to convey the cost
of ownership proposition to poten-
tial customers. “A List” VARs are
also eligible for additional marketing
assistance, special offers and leads
from Ithaca/Transact in selling its
POSjet products.
V P O S - V I R T U A L P O S
02/02
R S R
32
Ithaca
POSjet 1500
The Next Horizon in Hospitality
DISCOVER THE MOST POWERFUL, RELIABLE
EASY TO USE POINT-OF-SALE SYSTEM EVER!
FOR DEALER INFORMATION 1188 Martin Grove Rd., Toronto, Ontario M9W 5M9
416.241.7700 Fax: 416.241.7642 www.volantesystems.com
FOR DEALER INFORMATION
416.241.7700 Fax: 416.241.7642 www.volantesystems.com
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a*P. 28-33 VPos 2/5/02 2:59 PM Page 32