SATO CG 408 - Manual (Page 2)

CONFIDENTIAL. VERSION: S-CG4-01rA-01-2010PG © 2010 SATO Corporation. All rights reserved.
TABLE OF CONTENTS
ABOUT SATO ...............................................................................................................4
POSITIONING SUMMARY............................................................................................5
PRODUCT NOMENCLATURE .....................................................................................5
UNIQUE SELLINGS POINTS .......................................................................................6
Great Value for your printing solution ..............................................................................6
OTHER SELLING POINTS ...........................................................................................6
Space-saving Footprint ......................................................................................................6
Standalone Printing ............................................................................................................6
User-friendly Operation & Maintenance ...........................................................................6
Competitive Printer Language Compatibility ................................................................... 7
Large Printer Memory.........................................................................................................7
Safe for use in clean environments ..................................................................................7
PRODUCT POSITIONING ............................................................................................8
Internal Product Lineup Positioning .................................................................................8
Desktop Printer Position Versus Competition ................................................................. 9
TARTGET MARKET AND APPLICATIONS ...............................................................10
LABEL SAMPLES ............................................................................................................. 11
PRODUCT TOUR........................................................................................................14
Printer Exterior Front .......................................................................................................14
Printer Exterior Back ........................................................................................................14
Printer Interior...................................................................................................................15
PRODUCT FEATURES, FUNCTIONS & BENEFITS .................................................18
COMPETITIVE ANALYSIS .........................................................................................24
FREQUENTLY ASKED QUESTIONS .........................................................................37
WARRANTY INFORMATION......................................................................................39
SPARE PARTS INFORMATION .................................................................................39
Recommended Spare Parts ............................................................................................. 39
GLOSSARY OF TERMS .............................................................................................39